Agenda
Presenters
Sunday September 29
6:00 PM – 8:00 PM
Welcome Reception
Monday September 30
7:00 AM
Optional Group Wake-Up Activity
8:30 AM – 9:30 AM
Breakfast
9:30 AM – 10:00 AM
Welcome Session
10:00 AM – 10:30 AM
New Portal Overview / Latest Features – Kristin Molina
10:30 AM – 10:45 AM
Break
10:45 AM – 11:15 AM
New Portal Overview / Latest Features Q &A – Dan Kellett & Kristin Molina
11:15 AM – 11:45 AM
MarcomCentral Strategic Vision – Dan Kellett
11:45 AM – 12:00 PM
MarcomCentral Strategic Vision Q & A – Dan Kellett
12:00 PM – 1:30 PM
Lunch
1:30 PM – 2:15 PM
Interactive Client Workshop – Kristin Molina
2:15 PM – 2:30 PM
Break
2:30 PM – 3:00 PM
Learning Lab – Sarah Steele
- Top Features You May Not Be Using
3:00 PM – 3:30 PM
User Onboarding/User Adoption Case Study: Vienka Nguyen, Project Administrator
3:30 PM – 5:00 PM
Client Breakout Sessions
Contact your Customer Success Manager to book 1×1 time with our Client Services team
5:00 PM – 6:00 PM
Cocktail Hour
6:00 PM – 8:00 PM
Dinner
Tuesday October 1
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 9:45 AM
Delighting Customers While Generating Revenue, Blink
No one wants to feel “marketed to” anymore, but there are still some brands people love. People only read headlines, but somehow, they know every line of their favorite movie.
What’s the difference? It’s user experience (UX).
Think of it this way: Your customers (and future customers) are already in the driver’s seat. Marketing is the vehicle that gets them to your product. UX is the roadmap that keeps them happily on track.
This talk will inspire you with UX stories about brands you recognize. You’ll learn how UX can help you identify opportunities, envision new services, introduce new products, and increase customer lifetime value. By the end of this session, you’ll understand how UX drives marketing results.
9:45 AM – 10:00 AM
Break
10:00 AM – 10:30 AM
Reporting/Business Intelligence Case Study: Mary Lou Schaefer, Production Consultant
10:30 AM – 10:45 AM
Q&A
10:45 AM – 11:30 AM
Learning Lab – Danielle Prey
Learn more about the new Template Editor
11:30 AM
Lunch
11:45 AM – 2:45 PM
Client Services Breakout Sessions
Contact your Customer Success Manager to book 1×1 time with our Client Services team