2019 MarcomCentral User Conference

Agenda

Presenters

Dan Kellett
Kristin Molina
Kevin McGrath
Heather Rackley
Danielle Prey
Matt Roberts
Sarah Steele

Sunday September 29

6:00 PM – 8:00 PM

Welcome Reception

Monday September 30

7:00 AM

Optional Group Wake-Up Activity

8:30 AM – 9:30 AM

Breakfast

9:30 AM – 10:00 AM

Welcome Session

10:00 AM – 10:30 AM

New Portal Overview / Latest Features – Kristin Molina

10:30 AM – 10:45 AM

Break

10:45 AM – 11:15 AM

New Portal Overview / Latest Features Q &A – Dan Kellett & Kristin Molina

11:15 AM – 11:45 AM

MarcomCentral Strategic Vision – Dan Kellett

11:45 AM – 12:00 PM

MarcomCentral Strategic Vision Q & A – Dan Kellett

12:00 PM – 1:30 PM

Lunch

1:30 PM – 2:15 PM

Interactive Client Workshop – Kristin Molina

2:15 PM – 2:30 PM

Break

2:30 PM – 3:00 PM

Learning Lab – Sarah Steele

  • Top Features You May Not Be Using

3:00 PM – 3:30 PM

User Onboarding/User Adoption Case Study: Vienka Nguyen, Project Administrator

3:30 PM – 5:00 PM

Client Breakout Sessions

Contact your Customer Success Manager to book 1×1 time with our Client Services team

5:00 PM – 6:00 PM

Cocktail Hour

6:00 PM – 8:00 PM

Dinner

Tuesday October 1

8:00 AM – 9:00 AM

Breakfast

9:00 AM – 9:45 AM

Delighting Customers While Generating Revenue, Blink

No one wants to feel “marketed to” anymore, but there are still some brands people love. People only read headlines, but somehow, they know every line of their favorite movie.

What’s the difference? It’s user experience (UX).

Think of it this way: Your customers (and future customers) are already in the driver’s seat. Marketing is the vehicle that gets them to your product. UX is the roadmap that keeps them happily on track.

This talk will inspire you with UX stories about brands you recognize. You’ll learn how UX can help you identify opportunities, envision new services, introduce new products, and increase customer lifetime value. By the end of this session, you’ll understand how UX drives marketing results.

9:45 AM – 10:00 AM

Break

10:00 AM – 10:30 AM

Reporting/Business Intelligence Case Study: Mary Lou Schaefer, Production Consultant

10:30 AM – 10:45 AM

Q&A

10:45 AM – 11:30 AM

Learning Lab – Danielle Prey

Learn more about the new Template Editor

11:30 AM

Lunch

11:45 AM – 2:45 PM

Client Services Breakout Sessions

Contact your Customer Success Manager to book 1×1 time with our Client Services team